Thank you Sherisse for taking the time to SLAY with Slay Magazine to represent the SLAYtabulous beauty brand Go + Glow Co. We want to start off by saying that we love your products and your website https://www.goandglowco.ca/! Now, let’s jump into our questions!
SLAY: After reading your website about your products, we must say that just reading about the quality of your products with them being gluten free, vegan friendly, and whole food-based was enough to encourage anyone who is serious about their skin to make their purchase. In today’s society, there is definitely a need for this variety. How do your products compare to other products that are also kosher certified?
GO + GLOW CO: Our products are formulated in Canada following strict FDA guidelines. This allows us to create inclusive, natural, and cruelty-free products to meet regulations for an international market.
SLAY: Right now so many businesses are facing their own different turmoil due to the recent COVID-19 pandemic. How has this affected Go + Glow Co? What encouragement would you give to other business owners?
GO + GLOW CO: Thankfully I haven’t been overly affected by the COVID-19 pandemic. I’m using this time in isolation towards exploring the market and competitive realities to identify crises and opportunities to better design and develop new products for my customers while attending school full-time. I know that a lot of businesses and students have been affected by COVID-19, but I believe within this evolving human tragedy of the COVID-19 pandemic is an opportunity to learn, grow, and thrive.
SLAY: One of the common question when purchasing beauty products is “Does this match my skin tone?” or “How does your product reflect in lighting?”. What advice would your brand give for these questions as someone is trying to determine which of your products is best for them?
GO + GLOW CO: Our most popular product is the sheer cream liquid skin illuminator in copper. The illuminator is a vegan highlighter, made with minerals, oil-free, cruelty-free, paraben-free, hypoallergenic, and gluten-free designed for all skin tones, types, and nationalities. Presently, we are in the process of expanding our product offerings. We are working towards designing a vegan skincare collection and other skin-supporting products that hydrate the skin from within. You might want to keep an eye out for the launch.
SLAY: One of the reasons your brand was created is to empower and inspire women. We truly admire that goal and aspiration. We agree that it is all too common for some women to not want to provide encouragement to other women. In addition to your products, are there other tactics that your company utilize to empower women?
GO + GLOW CO: There is this quote by Author C. JoyBell C. that reads, “I believe in women uplifting other women. The only thing that makes our gender weaker, is the fact that we are the gender less likely to stand up for the other. We are the gender more likely to try and make another look bad, and when one of us is already bad, instead of being kind, we pound them into the ditches. And that's what makes us weak, nothing else. If we can change this, we can change the whole structure of our being female, I truly believe this. Personally, I grew up admiring other women and wanting to be friends with them, but unfortunately, I learned the hard way that they were the ones who would hurt me. Women hurt other women all too often, and that's a fact. I'd like to see not just us not hurting one another; but us actually making a conscious effort to be happy for another when she is happy, to hope the best for another when she has better, and to lift another up when she is down. We know that so many of us are harsh, cold and selfish, and we try to protect ourselves from one another, that's the reality. But it's also a reality that what is real can change. So that means we can change it.”
This quote truly resonates with me because it expresses the essence of what our brand is all about. How we want our brand to show up in the world, and how we intend to contribute, support, encourage and serve as a blessing to others. My soul’s purpose is to create a well-respected online indie beauty brand that provides cruelty-free, paraben-free, chemical-free, all-natural, and vegan-friendly product solutions for all skin types.
SLAY: We love to end our interviews with a word of advice. What advice would you give to business owners that are aspiring to SLAY but have not yet taken the leap into entrepreneurship?
GO + GLOW CO: My advice to business owners that are aspiring to SLAY but have not yet taken the leap into entrepreneurship is, if your dream job doesn't exist, you must create it. Your time is limited, so don't let someone else's opinion of you become your reality. You have to know who you are and what you want to be and relentlessly pursue that. It’s not about pleasing everyone, it’s not about being loved; it’s about allowing yourself to be inspired by others. It’s about being self-motivated, it’s about being self-sufficient, it’s about your inner peace and mental well-being. It’s about showing up for yourself, your family, and the community in which you serve.
SLAY: Again, THANK YOU Go + Glow Co for SLAYing with Slay Magazine. Please let our SLAYers know how they can purchase some of your bomb products.
GO + GLOW CO: For further details or to browse our new vegan skin illuminator collection, please visit us at https://www.goandglowco.ca/online-store/